Foodiverse

At Foodiverse, we are much more than a food company. We are a multinational organisation, experts in preparing fresh and healthy foods, created to revolutionise the market through a wide range of ground-breaking, balanced, and trendy products, all designed and prepared to be enjoyed any time of the day, anywhere you go. Welcome to the healthy revolution.

324 M€

in turnover

in 2019

+ 2500

Employees

229 M

Salads sold

in 2019

+ 40 clients

In 30 countries

Our Group


We are producers. Our activity within the food sector covers the entire production chain, from the seed itself all the way to our consumers’ tables:

Our 9 production plants

+62.000m2 of industrial facilities

Our fields

At our agricultural company Espace, we harvest +4,000 hectares of our own crops, distributed across +20 farms in 7 Spanish provinces.

Our Essence

A company with a purpose

Mission

At Foodiverse, we want to revolutionise healthy eating. To that end, our mission is not only to help our consumers maintain a balanced diet, but also help them do it in an easy, appetising, and trendy manner, allowing them to enjoy their food any day, any time, anywhere.

Vision

We want to be the go-to company for consumers who want fresh and healthy products throughout every stage of their lives, creating long-term value for shareholders, workers, and collaborators and generating a positive impact on our environment.

Values

Every member of the Foodiverse team shares the same values: innovation, the HOLD spirit, excellence, efficiency, commitment, honesty, and above all, great passion.

Strategy

Our 6 keys for a sustainable business: working with our talent as the cornerstone, we have built an organisation with a global vision, but with local management, a leader in products, an expert in operations, and a company focused on satisfying the needs of each and every client. As a result, we ensure profitability that allows for sustainable growth.

Our Roots

PIONEERS IN INNOVATION

1946
E. Martinavarro
Spain

Pioneers in marketing citrus fruits within an organised distribution model.

1969
Josef Müller Gemüse
Switzerland

Pioneers in the Fresh-Cut produce business in Europe.

1997
Agromediterránea
Spain

Company located in the south-east of Spain, a leader in sustainable, safe, and innovative farming.

1999
Thurländer Salate
Germany

Pioneers in the Fresh-Cut produce business in Germany.

2000
Verdifresh
Spain

The start of our Fresh-Cut produce business in Spain. Pioneers in the development of full salads. We are the absolute leaders in terms of market share and innovation in this segment.

2003-2007
Verdifresh
Spain

Expansion of Verdifresh throughout Spain, with production plants in Valencia, Málaga, Burgos, and Tenerife. Pioneers in the Fresh-Cut produce business in the Canary Islands.

2008
Novanatura
Italy

The start of our Fresh-Cut produce business in northern Italy.

2010
Alnut
Spain

Through innovation, we developed our own line of baby food in Spain. Pioneers in the development of smoothies in transparent pouches and plant-based solutions, based on our commitment to good nutrition.

2017
Sun&Vegs y Byba

Leaders in products and innovation, this was the start of our fresh product and baby food brands.

2018-2019
Glocal strategy

Paradigm change. We committed to being a multinational company with a global vision, but with local management.

2020
New image, same essence

Leadership

Our management team

Rafael Boix
CEO
Antonio González
Organisation and People Director
Federico Ponte
Finance, Digitalisation and Information Director
Jesús Gómez
Purchasing and Agromediterránea Director
Cristina Puchades
Food Safety, Management Systems and Knowledge Director
Fernando Bas
Ethics, Compliance and Communications Director
Esther Verdú
Agricultural Operations - ESPACE Director
Jose Daniel Bóveda
Fresh-Cut Iberia Director
José Ramón Martínez
Fresh-Cut Europe Director
Joaquín Félix
Nutrition Director