Foodiverse

At Foodiverse, we are much more than a food company. We are a multinational organisation, experts in preparing fresh and healthy foods, created to revolutionise the market through a wide range of ground-breaking, balanced, and trendy products, all designed and prepared to be enjoyed any time of the day, anywhere you go.

342 M€

Turnover

in 2023

2400

Employees

195 M

Salads sold

in 2023

+ 350 clients

in 16 countries

Our Group


We are producers. Our activity within the food sector covers the entire production chain, from the seed itself all the way to our costumers’ shelves:

Our sites

+55.000m2 of industrial facilities

Our fields

At our agricultural company Espace, manage +2,400 physical hectares, distributed across 17 farms in 4 Spanish provinces and in the italian Lombardy.

Our essence

A company with a purpose

Mission

Our mission is not only to help our consumers maintain a balanced diet, but also help them do it in an easy, appetising, and trendy manner, allowing them to enjoy their food any day, any time, anywhere.

Vision

We want to be the go-to company for consumers who want fresh and healthy products throughout every stage of their lives, creating long-term value for shareholders, workers, and collaborators and generating a positive impact on our environment.

Values

Every member of the Foodiverse team shares the same values: innovation, the HOLD spirit, excellence, efficiency, commitment, honesty, and above all, great passion.

Strategy

Our 6 keys for a sustainable business: working with our talent as the cornerstone, we have built an organisation with a global vision, but with local management, a leader in products, an expert in operations, and a company focused on satisfying the needs of each and every client. As a result, we ensure profitability that allows for sustainable growth.

Our roots

PIONEERS IN INNOVATION

1946
E. Martinavarro
Spain

Pioneers in marketing citrus fruits within an organised distribution model.

1969
Josef Müller Gemüse
Switzerland

Pioneers in the fresh-cut produce business in Europe.

1997
Agromediterránea
Spain

Company located in the south-east of Spain, a leader in sustainable, safe, and innovative farming.

1999
Thurländer Salate
Germany

Pioneers in the fresh-cut produce business in Germany.

2000
Verdifresh
Spain

The start of our fresh-cut produce business in Spain. Pioneers in the development of full salads. We are the absolute leaders in terms of market share and innovation in this segment.

2001
Ortoverde
Italy

Italian company combining fresh-cut produce with greenhouse crop production.

2003-2007
Verdifresh
Spain

Expansion of Verdifresh throughout Spain, with production plants in Valencia, Málaga and Burgos.

2008
Novanatura
Italy

The start of our fresh-cut produce business in northern Italy.

2010
Alnut
Spain

Through innovation, we developed our own line of baby food in Spain. Pioneers in the development of smoothies in transparent pouches and plant-based solutions, based on our commitment to good nutrition.

2011
Comfresh
Spain

Foundation of our fresh and fresh convenience product marketer and distributor.

2017-2021
Own brands

As leaders in products and innovation, we create our own fresh and certified organic brands: Sun&Vegs and Freshkia.

2018-2019
Glocal strategy

Paradigm change. We committed to being a multinational company with a global vision, but with local management.

2020
New image, same essence

2021
Horizon 2025

The entry of DeA Capital in Alnut and the acquisitions of Comfresh and Ortoverde back our strategic Plan Horizon 2025.

2023
New strategic partner

Entry of Taylor Farms as new strategic partner in the Foodiverse group.

Leadership

Our management team

President

Joaquín Ballester

Administration, Finance and IT Director

Joaquín Félix

Legal, Communication and ESG Director

Fernando Bas

Organization and People Director

Antonio González

Operations and IV Range Iberia Director

José Daniel Bóveda

Commercial Management and Business Development Director

Sergio Ortega

IV Range Europe Director

Jaume Puchades

Agromediterránea Director

Jeremías Belda