admin – Foodiverse

Foodiverse will take part in Fruit Attraction 2026 from 6 to 8 October (Hall 7 – Stand 7C02) with a proposal that reflects the evolution the company is currently undergoing. The trade fair will be the first major industry event at which Foodiverse will unveil its new positioning as a European agro-industrial platform specialised in Fresh Convenience, supported by a renewed identity and a broad portfolio of innovation.

The company comes to this year’s edition with the aim of showing how it is turning the trends identified across different European markets into new solutions for retail and foodservice. More complete formats, recipes that reduce preparation time, products adapted to new consumption occasions and a wider variety of ingredients are behind many of the new developments.

This vision is directly linked to its new positioning, built around a model that spans from field to finished product and combines agricultural expertise, industrial scale, proximity to local markets and innovation. Through this approach, the company aims to work alongside its customers to identify emerging needs and turn them into solutions that are viable on an industrial scale.

New ways of understanding convenience

One of the main innovations Foodiverse will bring to Fruit Attraction will be chopped salads, a concept that has already achieved significant success in the United States. Unlike traditional salads, they combine more finely cut lettuce and vegetables with a range of ingredients — such as proteins, croutons or dressings — to create a complete and versatile option. As well as being eaten as a salad, they can be used in wraps, sandwiches or as an accompaniment to other dishes.

Alongside them, shake salads will also feature prominently: salads presented in a jar-style format and designed primarily for immediate consumption. The new recipes include higher-value ingredients and carbohydrate- or protein-based components, extending the possibilities beyond the conventional salad.

Foodiverse will also reinforce its commitment to one of the areas currently showing the greatest momentum: meal kits or cooking kits. These consist of vegetable mixes prepared for direct cooking in the microwave, frying pan or air fryer, and can include sauces, spices, toppings or other components. The range includes recipes such as ramen, combining vegetables with noodles and sauce to make it easier to prepare a complete meal at home.

This evolution responds to a shift the company is observing among consumers, who are looking for fresh convenience products not only to solve meals away from home, but increasingly for at-home consumption too. The category is gaining ground with products that make it possible to eat a balanced diet while reducing preparation steps and time. In this area, Foodiverse is working on ready-to-cook solutions and increasingly complete recipes.

More consumption occasions

The innovation Foodiverse will showcase at Fruit Attraction will also extend to hot meals, with options based on pasta or rice, fresh vegetables and different protein choices, as well as bowls, where the company will present new recipes in both plastic packaging and cardboard formats.

The development of these categories reflects a broader evolution in Fresh Convenience. Consumers continue to look for ease and speed, while also demanding flavour, nutritional balance and products that can fit into a wide variety of situations. Other trends identified by Foodiverse include higher-protein recipes, international flavours and solutions designed for the microwave or air fryer.

Foodiverse’s proposal for Fruit Attraction will also devote significant space to foodservice, a channel that is particularly important for the group in Germany and which broadens the potential applications of the different solutions developed by the company.

Foodiverse’s presence at the trade fair will also provide an opportunity to showcase its agricultural roots, the other key part of its integrated model. Products such as herbs, radishes and sweetcorn will feature prominently in this area, reflecting an activity that enables the company to work from the field to strengthen aspects such as traceability, quality and continuity of supply.

With nine production plants dotted around Spain, Germany, Switzerland and Italy, the company boasts a range of more than 1,600 products, including 130 new items introduced over the last year
As a multinational, it works with more than 285 customers in 14 markets, offering both its own brands and private label products and holding the position of market leader in Spain, Portugal and Switzerland
Foodiverse has control over the entire value chain from seed to fork. This guarantees maximum freshness, food safety and quality

Foodiverse, the European leader in the production of fresh and ready-to-eat and cook food, has branches in Spain, Germany, Switzerland and Italy and will be exhibiting at the latest edition of Fruit Attraction. One of the biggest international trade fairs in the fruit and vegetable sector, it will be taking place from 30 September to 2 October at IFEMA (Madrid).

At stand C-04 in Hall 7, the company will be revealing its latest innovations in fresh-cut salads, as well as its agricultural range and other fresh products that enable consumers to follow a balanced, varied and healthy diet.

With over 50 years of experience in the sector and nine production plants in Europe, Foodiverse has transformed innovation into its hallmark. The company produces more than 1,600 products, including 130 new additions over the last year. This consolidates its position as an inspirational leader in vegetable farming and the production of ready-to-eat salads,vegetables and fruit.

During this latest edition of Fruit Attraction, Foodiverse will be presenting new recipes and formats that respond to current consumer demands: full salads and vegetables with organic certification, vegetable dishes that are ready in minutes, innovative recipes from around the world, juices and creamy dips, and much more.

The most recent innovations include high-protein salads in varieties like pasta with egg and chicken or tuna. Also new to the range are extra-large bagged salad kits, among which we can highlight the Caesar and Mexican salads, designed for sharing as a main family meal or side.

The Foodiverse stand will also feature the latest launches from Ortoverde like their Microchef microwaveable bags for steaming vegetables – new to the Italian market-, new ‘croccanti’ salad recipes, gazpacho and a wide range of dips such as beetroot houmous, Kalamata olive houmous, tzatziki and baba ganoush.

Finally, fair visitors will be able to see the range of 32 fresh vegetable varieties including romaine lettuce, unique courgette varieties, radishes and aromatic herbs straight from the 2,700 hectares of fields managed by the company in Spain and Italy. A further indication of Foodiverse’s commitment to deliver full freshness to consumers.

An integrated value chain from field to fork

From the different companies in the group – Verdifresh, Agromediterránea and Comfresh in Spain, Greenfresh in Germany, Josef Müller Gemüse in Switzerland and Ortoverde in Italy – Foodiverse has control over the entire value chain from the seed to the supermarket shelf. This guarantees maximum freshness, food safety and quality. Currently, the multinational works with more than 285 customers in 14 markets, supplying both its own brands and private label products and holding the position of market leader in Spain, Portugal and Switzerland.

Products are available in a range of formats and packaging, designed to adapt to the needs of every household in every market where the group operates, and always at a competitive price.

Innovation partner

As an innovation partner for its customers, the group encourages the development of healthy, disruptive recipes, designed to respond to current consumer demands. This is complemented by sustainable, environmentally friendly packaging that guarantees the freshness, quality and food safety of each and every product.

With over 70,000 m2 of industrial premises and a turnover exceeding 358 million euros in 2024, Foodiverse has consolidated its leadership in the healthy food sector in Europe, growing both profitably and sustainably and building relationships with customers and suppliers who provide what consumers are truly looking for: freshness, health, flavour and quality.

Visit us at Fruit Attraction:

Hall 7, Stand C-04

Foodiverse will manage all activities for the unified businesses

Foodiverse and Taylor Farms have completed the acquisition of two production plants specialized in the manufacturing of ready-to-eat salads, which belonged to the fresh business of Bonduelle in Germany. As part of this transition, Foodiverse, within its European business operations, will manage all activities for the unified businesses. This strategic move allows Foodiverse, along with the partnership of Taylor Farms, to strengthen its position in the German market and boost innovation in the fresh and healthy food sector.

Foodiverse’s production plant Thurländer Salate specializes in private label and is a leader in the production of ready-to-eat salads. Starting April 1^st, the three German production sites, Straelen, Reutlingen, and Thurland, will operate under the corporate brand name Greenfresh. With this latest acquisition, the Foodiverse group will have a global workforce of 2,650 employees, nine production plants, and 2,700 hectares of managed farmland.

“The integration of these two plants into our group reinforces our commitment to growth in the healthy food sector”, said Joaquín Ballester, President of Foodiverse. “The combination of experience, top talent and our great capacity for innovation will allow us to continue to lead the fresh food sector and offer the best service to our customers throughout Europe.”

“By making this strategic acquisition, our goal is to enhance the fresh packaged salad sector and ensure our customers receive innovative and healthy products,” said Bruce Taylor, chairman and CEO of Taylor Farms. “We look forward to serving customers in Germany and across Europe.”

Foodiverse and Taylor Farms are confident that this integration will strengthen its ability to provide nutritious, high-quality products that promote a healthy lifestyle to consumers. Following the acquisition, workforce stability will be ensured, and a gradual integration process will be implemented with the support of an international Foodiverse team to facilitate a smooth transition.

With 9 production plants in Europe, the group is the market leader in the category of private labels of ready-to-eat salad bowls in Spain, Portugal, Germany and Switzerland.

Its range of vegetables fresh from the fields, plus ready-to-eat and ready-to-cook products are sold in over 20 countries, along with its own brands Freshkia and Sun&Vegs.

Foodiverse, a multinational specialist in fresh and healthy foods, will be attending the 15th edition of Fruit Attraction trade fair from 3rd to 5th October in Madrid. Located on stand C04 in Hall 7, visitors will be able to learn more about its wide range of ready-to-eat and ready-to-cook products, that bring together the utmost in freshness and innovation and make it easier to follow an on-trend, well-balanced, varied diet any time, anywhere.

With over 50 years of experience in the sector and 9 production plants, the group is currently the market leader for private labels of ready-to-eat salad bowls in Spain, Portugal, Germany and Switzerland. Foodiverse is also characterised by its control of the entire seed-to-table value chain, as it owns fields where it grows its own crops, giving it greater control over food safety and the quality of its own products, and the opportunity to apply innovation throughout the entire process.

The multinational firm offers its range of healthy products marketed both under its own brands, Freshkia and Sun&Vegs, and private labels; for retail, food services and the hospitality industry, as well as through channels such as ecommerce, delivery and vending machines.

Healthy products, any time, anywhere

From Foodiverse’s catalogue, Microfreshk is highlighted as its bold proposal for consumers who want to boost the proportion of vegetables in their diet, while seeking an alternative to salads. These meals contain fresh vegetables with a base of rice or pasta and include a tasty sauce. They are eaten hot, by steam cooking them in their packaging in the microwave in just 4 minutes.

Other innovations by Foodiverse include its ultra-fresh salads, hugely popular in northern Europe, and now available in Spain. They use premium recipes that contain high-value-added ingredients, presented in a cardboard bowl, and characterised by their maximum quality and freshness.

Thanks to its cross-sectional, multi-category range, Freshkia, the brand under which the group markets its fresh vegetables and fresh-cut products in Spain, it also offers consumers the option to follow a healthy diet at any time of day. It has developed vegetable snacks made from radishes, baby carrots and baby cucumbers, perfect for dipping in its complete range of salsas that include guacamole and brocomole (containing 96 and 97% of avocado, and avocado and broccoli, respectively), Mexican salsa and hummus.

It also offers peeled, ready-to-eat fresh fruit solutions, perfect for a snack, picnic or dessert, as well as cold pressed juices in 11 flavour combinations and 100% natural with no added water, sugar or sweeteners.

Fair visitors will also discover Foodiverse’s catalogue of fresh vegetables straight from the fields, comprising over 35 products that the multinational firm grows across the 2,400 hectares of land it manages in Spain and Italy. The group guarantees all-year-round service of lettuces, courgettes and radishes to its customers, as well as a wide range of aromatic herbs. It also highlights other Spanish-origin vegetables available during the summer season, such as sweetcorn and Lamuyo peppers, which Foodiverse started marketing last year.

A healthy diet, available to everyone

Foodiverse’s healthy revolution seeks to ensure that all consumers have countless products at their disposal to enable them to follow a well-balanced and varied diet, rich in vegetables. It offers complete salads and vegetables with ecological certification, dishes suitable for vegetarians and vegans, and innovative recipes from worldwide cuisine among its range of products.

What’s more, its products are presented in various formats and sizes, adapted to all types of families and households looking to reduce food waste, while being affordable in price. Foodiverse, as an innovative partner to its customers, develops revolutionary, healthy recipes that satisfy current consumer needs, using sustainable, eco-friendly packaging that guarantees the utmost in quality, food safety and freshness at all times.

Visit us at Fruit Attraction:

Hall 7, stand C04

About Foodiverse

Foodiverse is much more than a food company. It is a multinational group, with expertise in preparing fresh and healthy foods, created to revolutionise the market through a wide range of innovative, balanced, and trendy products, all designed and prepared to be enjoyed any time of the day, anywhere you go.

Its activity in the food sector covers the entire production chain, from the seed itself all the way to consumers’ tables. In its vision to lead the healthy revolution, over the last few years the group has incorporated leading companies in their respective markets such as the Spanish companies Agromediterránea (2014) and Comfresh (2021), Thurländer Salate (2018) in Germany, Josef Müller Gemüse (2019) in Switzerland, and Novanatura (2019) and OrtoVerde (2021) in Italy.

Foodiverse currently boasts 9 production plants in Europe, a distributor and marketer in Spain, and 17 farms throughout Spain and Italy where the company manages over 2,400 hectares every year and provides employment for more than 2,400 people. The group’s product range consists of vegetables straight from the fields and fresh-cut produce, including salads and ready-to-eat fresh fruit, ready-to-cook or heat vegetables and dishes, as well as vegetable drinks and snacks, which are distributed to more than 450 clients in 23 countries. It has its own brands: Freshkia and Freshkia BIO, Sun&Vegs and BIO Sun&Vegs.

Find out more: www.foodiverse.com

Taylor Farms is a leading North American producer and marketer of salads and healthy fresh foods.
The closing of the transaction will take place in the form of a capital increase in the upcoming weeks.

Foodiverse and Taylor Farms, leading growers and producers of fresh-cut salads, vegetables and healthy fresh foods in Europe and North America respectively, have reached an agreement to welcome the US company as a new shareholder in the Spanish group. Both companies will become partners through a capital increase in cash that will provide Taylor Farms a significant share in Foodiverse’s capital.

This transaction, which is expected to be closed in the upcoming weeks, is currently awaiting ratification by the Spanish National Markets and Competition Commission and is subject to necessary bank regulatory approvals and other customary closing conditions.

Taylor Farm’s entry as Foodiverse’s shareholder will enable the creation of synergies as well as the exchange of best practices with both market leaders’ commitment to sustainability, quality, innovation and food safety. Moreover, it will promote their continuous growth and the development of new, innovative, fresh, and healthy products, tailored to meet the demands of modern consumers.

Jesús Gómez, CEO of Foodiverse, states: “We are enthused to have Taylor Farms as a strategic partner and proud that they have chosen our company for this purpose. This operation will strengthen our position for a sustainable growth, keeping our focus on shared values such as the highest quality and freshness of our products, innovation, and sustainability”.

Bruce Taylor, Founder and CEO of Taylor Farms, remarks: “We look forward to partnering with the excellent team at Foodiverse. Joaquín Ballester and Jesús Gómez have created a dynamic company that is focused on creating strong partnerships with their retail customers”.

The partnership will allow the permanency of both Foodiverse’s current management team and its president, Mr. Joaquín Ballester, who will continue leading the Spanish multinational, with production plants in Spain, Germany, Switzerland and Italy.

For this transaction, Foodiverse received legal advice from Broseta and financial guidance from DC Advisory, while Taylor Farms sought counsel from the Spanish law firm Pérez Llorca and the US law firm Gibson, Dunn & Crutcher.

About Taylor Farms

Taylor Farms is the leading North American producer of salads and healthy fresh foods with production facilities across the U.S., Canada, and Mexico. Taylor Farms is grounded in a commitment to quality, assured supply, innovation, sustainability, and food safety. Taylor Farms is family owned and based in “The Salad Bowl of the World”, Salinas, California. For more information, delicious recipes, and more, visit www.taylorfarms.com and follow Taylor Farms on Instagram, Facebook, and TikTok.

About Foodiverse

Foodiverse is much more than a food company. It is a multinational group, with expertise in preparing fresh and healthy foods, created to revolutionize the market through a wide range of innovative, balanced, and trendy products, all designed and prepared to be enjoyed any time of the day, anywhere you go.

Foodiverse currently boasts 9 production plants in Europe, a distributor and marketer in Spain, and 17 farms throughout Spain and Italy where the company manages over 2,800 hectares every year and provides employment for more than 2,500 people. Sales revenue in 2021 amounted to 327 million euros. The group’s product range consists of vegetables straight from the fields and fresh-cut produce, including salads and ready-to-eat fresh fruit, ready-to-cook or heat vegetables and dishes, as well as vegetable drinks and snacks, which are distributed to more than 400 clients in 22 countries. It has its own brands: Freshkia and Freshkia BIO, Sun&Vegs and BIO Sun&Vegs.

Find out more: www.foodiverse.com/en

At the group’s stand, Verdifresh, Agromediterránea, Thurländer Salate, and Comfresh will be presenting an extensive range of straight-from-the-field vegetables, fresh-cut produce, and fresh convenience foods.

The group, which is a leader in private label, will be exhibiting the latest innovations from its own brands Freshkia and Sun&Vegs, as well as their complete array of products that ready-to-eat, heat, cook or prepare, and agricultural produce, respectively.

Madrid, 14 September 2022. Foodiverse, a multinational expert in the production of fresh food, will be taking its healthy revolution to Fruit Attraction from the 4th to the 6th of October.

At stand D02 in Hall 7, the group will be presenting its global product range. This includes straight-from-the-field products that are grown, marketed, and distributed by the agricultural firm Agromediterránea under its brand Sun&Vegs, and fresh and ready-to-eat, heat, cook or plate up products made by the fresh-cut produce companies Verdifresh (Spain) and Thurländer Salate (Germany), which are available both under the innovative brand Freshkia and as a private label. These will be joined by fresh convenience foods from the distributor and marketer Comfresh.

Thanks to its established production, sales, and innovation capacity, the multinational group with nine sites in four European countries distributes its products through different channels to a total of 22 markets via more than 400 clients. In 2021 alone, it launched over 220 new products that have been incorporated into its extensive range of more than 2,000 references.

Innovation and sustainability as the key to democratising healthy fresh-cut and ready-to-eat products

Foodiverse’s fresh-cut and ready-to-eat range, made up of fresh products that are ready to eat, heat, cook, or prepare, as well as fresh convenience foods, will be represented by the company’s innovative brand Freshkia.

The group will be showcasing the brand’s full range at Fruit Attraction, including a variety of salad bowls, such as Freshkiterráneas – a pulse-, potato- or pasta-based alternative to lettuce, ultra-fresh Buddha Bowl salads, Microfreshk microwaveable dishes, and a selection of mixed-salad bags. During the trade fair, Freshkia will be presenting the latest recipes in its fresh microwaveable dish range and a new selection of healthy snacks.

Foodiverse will also be exhibiting its range of products aimed at private labels, a sector in which the company is market leader in Spain, Portugal, and Germany through to its subsidiaries Verdifresh and Thurländer Salate. Thanks to the group’s industrial, operational, and logistic capacities, as well as its commitment to innovation, it also offers distributors disruptive products that respond to the latest trends and can be marketed under their own brands. These include novel full-salad recipes – many of them inspired by international gastronomy, such as wraps and pokēs – ultra-fresh salads, bags of ready-to-cook vegetables, and new microwaveable fresh dishes.

The group also offers formats adapted to all channels, whether retail, hospitality, online delivery or vending machines, as well as a wide range of organic produce and options for vegetarian, vegan, and flexitarian diets.

In line with its commitment to sustainability and innovation, Foodiverse provides packaging options that respect the environment while guaranteeing maximum quality, freshness, and, above all, food safety. Among other things, at the stand visitors will see 100% bio-based bags made of a combination of kraft paper and PLA, 100% R-PET or cardboard bowls, and other sustainable accessories such as the bamboo forks provided with full salads so that consumers can enjoy them anytime and anywhere.

Maximum freshness straight from the fields

Over 2,800 hectares of land are managed for Foodiverse by Agromediterránea, enabling them to offer over 35 varieties of vegetables straight from the fields. This allows them to guarantee product availability 52 weeks a year, and to have control over the entire process from the planting of the seeds to the moment the finished product is served up on the consumer’s table.

As the winter season has already started, the Foodiverse stand will be displaying numerous varieties of aromatic herbs, radishes in different formats, and romaine lettuce, both normal and mini, the latter being in high demand in Europe. Products launched during the summer season have also become an integral part of the range, such as Lamuyo peppers, white courgettes, black beauty aubergines, and fresh sweetcorn. Cucumbers are set to be added to this seasonal range from 2023.

Agromediterránea has extensive experience growing and selling courgettes and produces the highest volume of this crop in the Murcia region. During the trade fair, different varieties of this vegetable will be on show, such as green, round, and white courgettes, which are available all year round, and organic alternatives that the company offers during the winter season. A further variety is the yellow courgette which is still in its trial phase.

For its straight-from-the-field range, Foodiverse also boasts innovative packaging solutions that are alternative to plastic, such as cellulose or kraft paper combined with PLA, as well as more sustainable plastics options, such as POP (Prevented Ocean Plastic) packaging, which is made from plastic recovered from the oceans by people at risk of social inclusion. The company also makes use of lighter packaging.

Visit us at Fruit Attraction:

About Foodiverse

Foodiverse currently boasts 9 production plants in Europe, a distributor and marketer in Spain, and 17 farms throughout Spain and Italy where the company manages over 2,800 hectares every year and provides employment for more than 2,500 people. The group’s product range consists of vegetables straight from the fields and fresh-cut produce, including salads and ready-to-eat fresh fruit, ready-to-cook or heat vegetables and dishes, as well as vegetable drinks and snacks, which are distributed to more than 400 clients in 22 countries. It has its own brands: Freshkia and Freshkia BIO, Sun&Vegs and BIO Sun&Vegs.

Find out more: www.foodiverse.com

Further information for the press:

Communication Department – Mar González

Email mar.gonzalez@foodiverse.com

Tel. +34 961 642 934 / +34 669 457 070

The group will be presenting its extensive range of fresh vegetables straight from the fields and ready-to-eat or cook products marketed both under its own brands and private labels

With a presence in Spain, Germany, Switzerland and Italy, Foodiverse has control of the entire production chain thanks to its farmland and 9 processing plants, guaranteeing maximum quality and freshness in the more than 2,000 products in its range

Madrid, 4 August 2022. Foodiverse, a fresh and ready-to-eat food specialist, will be taking its healthy revolution to Fruit Attraction, which will be held in Madrid (Spain) from the 4th to the 6th of October (hall 7, stand D02). The group from Spain will be attending the event with a fresh, innovative range including both vegetables straight from the fields and fresh-cut and ready-to-eat or cook products, to help consumers follow a healthy diet.

Through its brands Sun&Vegs and Freshkia, and with a long history of specialising in private labels, Foodiverse offers fresh products to over 400 customers in 22 countries. The group is currently the market leader for private labels of ready-to-eat salad trays in Spain, Portugal, Germany and Switzerland and is present in markets in Northern Europe such as Norway, Denmark and Poland. It has developed specific formats for distribution, food services, the catering industry and vending machines. In 2021 alone, the group launched more than 220 new products, expanding its range to over 2,000 items.

As well as owning fields where the company grows its own vegetables, Foodiverse also has a distribution and marketing company and 9 processing plants for fresh-cut and ready-to-eat or cook products in Spain, Germany, Switzerland and Italy. Having control over the entire production chain guarantees utmost process efficiency and maximum quality and freshness of all of the products in the range.

An innovative, on-trend selection

Foodiverse will be showcasing its latest innovations on the stand, such as its Freshkiterráneas salads, with a base of chickpeas, beans, potatoes and pasta – an appealing alternative for new consumers who want to eat anytime and anywhere, and their Microfreshk microwaveable plates with a tasty combination of fresh vegetables and pasta or rice, designed to be cooked in the packaging in the microwave.

We can also highlight some of their proposals for new consumers: the organic Caesar salad; ultra-fresh salads developed in collaboration with Heura and Violife, leaders in the vegan food sector; and Daily salads, a pioneering new product on the Swiss and German markets, which is also available in Spain.

Visitors will also discover a large selection of vegetables straight from the fields as the group has recently expanded its range to include white courgettes – available all year round, black beauty aubergines and Lamuyo peppers. Among the 35 products from its range, it’s worth pointing out the round courgettes, radishes – also available 52 weeks a year and in organic format, and other vegetables with ecological certification such as Iceberg lettuces and green courgettes.

Sustainable packaging

Foodiverse will also be presenting its latest innovations in terms of sustainability and its quest to develop more environmentally-friendly packaging solutions. This is the case of the kraft paper bags and PLA in which they supply their fresh and fresh-cut produce and which are 100% bio-based, biodegradable and compostable.

The company also supplies its agricultural range in a number of sustainable formats: in bulk; with a kraft paper wrapper; in cellulose and cardboard trays; in cellulose nets; or – in the case of its organic radishes – in sustainable packaging made from recycled plastic recovered from coastal areas in Southeast Asia (Prevented Ocean Plastic).

In the case of the fresh-cut range, the group proposes alternatives such as including an FSC-certified wooden fork, and 100% RPET trays, thus encouraging a circular economy. The range of ultra-fresh salads and ready-to-eat peeled fruit are also available in cardboard packaging with a PLA lid.

On-trend alternatives for all

Foodiverse’s entire range takes into account that today’s consumers want fresh vegetables and fun, varied products that are good for them. Its catalogue of products is designed to be consumed anytime and anywhere – even at BBQs, as healthy snacks between meals, after doing sport – and proposes alternatives with premium ingredients such as the ultra-fresh Daily format for salads and cut fruit, vegetables and products with ecological certification and a large selection of tasty recipes for flexitarians, vegetarians and vegans.

What’s more, they include innovative ingredients and elements of worldwide and national cuisine such as Maultaschen (meat and cheese ravioli), falafel or Burratina cheese, resulting in a variety of colours, flavours and textures that show consumers that following a healthy, varied diet is possible and also great fun.

Visit us at Fruit Attraction:

Foodiverse
Hall 7, stand D02

The new environmentally friendly bags do not contain any plastic and are 100% bio-based, biodegradable, and compostable

Agromediterránea expands its fresh vegetable range by including the white courgette, the red Lamuyo pepper, and the black beauty aubergine

As part of their “zero plastic” strategy, Agromediterránea also has other alternative packaging solutions

Dolores de Pacheco (Murcia), 12 May 2022. Agromediterránea, a specialist in the cultivation and marketing of vegetables straight from the fields, now provides part of its range in new, plastic-free packaging: a 100% bio-based, biodegradable, and compostable PLA and kraft paper bag. This is in response to consumers’ growing concern for the environment and their search for fresh food that is produced sustainably and fits in with a healthy diet.

The new plant-based bag prolongs the product shelf life which, in the case of radishes and broccoli florets—the two products that Agromediterránea is already offering with this packaging—can extend to 14 days. Furthermore, thanks to the PLA content, consumers can see the quality and freshness of the product at a glance.

“Innovation and commitment to sustainability, the circular economy and product safety are key issues for Agromediterránea. This is conveyed in our ongoing quest to find sustainable alternatives for packaging that will help to reduce our ecological footprint, whilst at the same time guarantee food safety and maximum product quality,” explained Francisco Sánchez, Managing Director of the company.

Foodiverse, the group to which Agromediterránea belongs, specialises in healthy food and supplies its fresh-cut range in biodegradable bags made of kraft paper and PLA. This compostable packaging can be disposed of with organic waste or, in its absence, paper and card for recycling.

Further product innovation

In line with their mission to help consumers to follow a healthy diet easily and with appetising, on-trend food, Agromediterránea continues to offer a wide range of vegetables in all shapes and sizes, flavours, textures, and colours to show that eating a healthy, varied diet can be fun.

In fact, the company has also expanded its fresh vegetable range by including the white courgette—adding to the green, yellow, and round courgettes of both colours, the red Lamuyo pepper, and the blanck beauty aubergine—coming soon.

What’s more, Agromediterránea is continuing to extend its organic product range, which already includes radishes, sweetcorn, courgettes, broccoli, and Iceberg lettuces and is marketed under the brand Sun&Vegs or a private label.

A wide range of sustainable packaging

This new bag adds to Agromediterránea’s range of environmentally friendly vegetable packaging. As part of its “zero plastic” strategy, the company is already selling the products in its agricultural range in bulk, in trays made of alternative materials to plastic, such as cellulose and cardboard, and in cellulose nets.

In their aromatic herb range, grown on part of the company’s 2,800 hectares of farmland, they have also reduced the use of plastic by making blister packs lighter and opting for 100% R-PET packaging. The result is an overall saving of 14.5 tonnes of plastic a year.

About us:

Agromediterránea, part of the Foodiverse group, is a company that specialises in the cultivation and preparation of vegetables straight from the fields. Our work is based on highly regarded values such as innovation, quality and sustainability, which constitute a process that has a significant social impact: the healthy revolution.

Whilst holding on to our country roots, we have adapted to respond to the challenges of the 21^st century. To that end, we develop global solutions adapted to the needs of every client and market.

Agromediterránea works with the main European supply chains, has over 2,800 hectares of field crops and, from our production centre located in Dolores de Pacheco (Murcia, Spain), we produce around 500 product references in different formats, packaging and weights. This includes a wide range of organic products with eco-labels.

Find out more: http://agromediterranea.com/

The group, specialist in the production and preparation of fresh and healthy foods, will be present through its subsidiaries Agromediterránea and Thurländer Salate
Thurländer Salate, leader in the salad bowl segment in Germany, produces more than 70 different types of ready-to-eat salads and vegetables, both in bag and bowl format
The group, which manages 2,800 hectares of fields, covers the entire production chain, from seed to fork, which guarantees the maximum quality and freshness of its products

Valencia, 30 March 2022.- Foodiverse, specialist in the production of fresh and healthy food, will be present through its subsidiaries Agromediterránea and Thurländer Salate at the Fruit Logistica trade fair, which is being held from 5 to 7 April in Berlin (Germany).

The group, which employs more than 2,500 people and has nine production plants in Germany, Spain, Switzerland, and Italy, will be presenting its extensive product portfolio, including ready-to-eat salads and vegetables in bag and bowl formats, as well as vegetables and aromatic herbs straight from the field.

Thurländer Salate is the leader in the salad bowl segment in Germany and distributes its range of more than 70 references in Germany, Switzerland, Austria, and Denmark. With a focus on sustainability and innovation, the company has been offering healthy products of the highest quality tailored to customer needs and local tastes for more than 20 years.

Own production, from field to customer

Foodiverse, through its agricultural subsidiary Agromediterránea, also has a wide portfolio of top-quality agricultural products, which come directly from its 14 farmlands in the south-east of Spain. In more than 2,800 hectares, combining open fields and greenhouses, the group grows its own vegetables, and also markets certified organic products. In this way, the company meets the growing international demand for healthy, fresh produce, 52 weeks a year, with sustainable and environmentally friendly packaging solutions.

Foodiverse is coming to Fruit Logistica, after a two-year pause due to the pandemic, with the mission of strengthening and expanding their business relations in the international market, as well as presenting their freshest range, such as the ultrafresh Daily salads or the new salad and pasta bowls.

Thus, Foodiverse offers options tailored to all clients, marketed both under private label and through its own brands, Sun&Vegs and Freshkia, as well as specific formats and products for channels such as food service or processing.

Visit us at Fruit Logistica:

Agromediterránea / Thurländer Salate

Hall 18, Stand A25

About Foodiverse

Foodiverse is much more than a food company. It is a multinational group, expert in preparing fresh and healthy foods, created to revolutionise the market through a wide range of ground-breaking, balanced, and trendy products, all designed and prepared to be enjoyed any time of the day, and in any place. Its activity in the food sector covers the entire production chain, from the seed itself to the consumer’s table.

Foodiverse has 9 production plants in Europe, one marketer and distributor in Spain, and 17 farmlands in Spain and Italy, where it manages over 2,800 hectares annually. The group employs more than 2,500 workers and, in 2020, its sales revenues totalled 311 million euros. Its product range consists of straight-from-the-field vegetables andfresh and ready-to-eat salads, fruits, as well as fresh convenience meals and snacks, which are distributed to more than 200 clients in 30 countries. The company owns the following trademarks: Freshkia, Freshkia BIO, Sun&Vegs, and BIO Sun&Vegs.

More information: www.foodiverse.com/en

The company, which has experienced over 30% growth during the 2016-2020 period, has decided to reinforce its structure, appointing Jesús Gómez, formerly Managing Director of Agromediterránea, as the new CEO.

This change is accompanied by the hiring of David Navas, who has extensive experience in companies such as Allianz and Supermercados Día, as the new Business Development Director, and Francisco Sánchez Ocerin, former Deputy Director at Kölla Valencia and previously Fresh Products Procurement Director at Carrefour as well as Director of Socomo, as the new Managing Director of Agromediterránea.

Foodiverse is committed to promoting and developing internal talent to take on this new stage, while also adding new top-tier professionals from the sector who boast both Spanish national and international experience.

The new strategic plan, known as Horizon 2025, aims to promote Foodiverse’s organic and sustainable growth, expanding its product and client portfolios as well as its international presence.

Valencia, October 15^th, 2021. Foodiverse, multinational company specialized in fresh and healthy products, has announced today the appointment of Jesús Gómez as the company’s new CEO, as part of its new 2022-2025 Strategic Plan.

Jesús Gómez comes into this role having served as Managing Director of Agromediterránea, one of the group’s main companies. Here he has had major successes in managing and leading teams, as well as in promoting the company’s organic growth, making Agromediterránea a benchmark in the agricultural sector.

“I am really excited to face this new stage. We are taking on the challenge of bringing Foodiverse forward in a new growth phase marked, in its organic plan, by a strong commitment to sales, and accompanied by solid inorganic growth to make Foodiverse the European leader in fresh and healthy foods. I am sure that with the support, effort, and dedication of the more than 2,500 employees who make up the Foodiverse family, and with our hallmark innovation and sustainability, we are going to achieve the objectives set forth in the 2022-2025 Strategic Plan”, stated Jesús Gómez, the new CEO of Foodiverse.

Together with this appointment, which aims to reinforce the executive structure of the group and its subsidiaries for this new phase, the company has also hired David Navas, who has international experience in companies such as Allianz and Supermercados Día, as the new Business Development Director for Foodiverse, and Francisco Sánchez Ocerin, who has served as the Deputy Director at Kölla Valencia and previously served as the Fresh Products Procurement Director at Carrefour and Director at Socomo, as the new Director of Agromediterránea.

2022-2025 Strategic Plan

The reinforced executive structure aims to bring Foodiverse to a new level in its growth and development strategy as part of the company’s new strategic plan for 2022-2025, known as “Horizon 2025”.

In the upcoming years, Foodiverse aims to become the European leader in the fresh and healthy products through sustainable, organic growth, both domestically and internationally, while also exploring new possibilities for inorganic growth that may help the company reach its goal.

Innovation, one of the backbones of the group, plays a crucial role in this strategy. In fact, Foodiverse launched more than 130 new products this past year, complementing an array of more than 1,000 SKUs. These new launches also include more environmentally respectful options, as Foodiverse always designs its products with sustainability as a priority.

Diversifying clients and territories, and financial stability

This value proposition has made Foodiverse a benchmark in the sector, featuring the support and backing of more than 200 clients in 22 countries across the globe.

The group has recorded a compound annual growth rate (CAGR) close to +7% over the last five years and a revenue of 311 million Euros in 2020, showcasing dynamic strength combined with resilience and sustainability in one of the most complicated fiscal years in recent memory, due to the COVID-19 pandemic.

Additionally, at the beginning of 2021, Foodiverse solidified its growth strategy with the entry of the Italian private equity fund Taste of Italy II amongst the shareholders of the group’s baby food subsidiary, Alnut.

Last year, the group’s agricultural area stood out particularly due to its spectacular growth, with +23% than the previous year, reaching 93.6 million Euros. The fresh and ready area, comprised of the fresh-cut business units, reached a turnover of 190.6 million Euros, while baby food and plant-based food areas remained stable with a combined turnover of 25.3 million Euros.

About Foodiverse

Foodiverse is much more than food company. It is a multinational group, expert in preparing fresh and healthy foods, born to revolutionise the market through a wide range of innovative, balanced, and trendy products, all designed and prepared to be enjoyed any time of the day, anywhere you go.

The company’s activity in the food sector covers the entire production chain, all the way from the seeds themselves to consumers’ tables. As part of its vision to lead the healthy revolution, over the past few years, the group has added leading companies in its respective markets such as the Spanish company Agromediterránea (2014), the German company Thurländer Salate (2018), the Swiss company Josef Müller Gemüse (2019), and the Italian company Novanatura (2019).

In 2020, Foodiverse boasted 9 production plants in Europe and 21 agricultural farms in Spain, where it cultivates 4,000 hectares annually, providing employment to more than 2,500 workers. Sales revenue last year amounted to 311 million Euros. Its product lines feature vegetables that come straight from the field, ready-to-eat salads and fresh fruits, as well as baby food and plant-based products, distributed to more than 200 clients in 22 countries. The company has 3 own brands: Sun&Vegs, BIO Sun&Vegs, and Byba.

For more information: www.foodiverse.com

Press Contact

KREAB

Luciano Figari | Flavia Trevisan

+34 699 296 127 | +34 692 593 185

lfigari@kreab.com ftrevisan@kreab.com