- The Taste of Italy 2 fund, managed by DeA Capital Alternative Funds, acquires 60% of Alnut, while Foodiverse retains the remaining 40%
- This agreement aims to reinforce Alnut’s international growth and to boost its innovation capacity
Carlet (Valencia), 12 January 2021. The investment fund Taste of Italy 2, managed by DeA Capital Alternative Funds SGR S.p.A. and Foodiverse Hold S.L, have signed an agreement under which 60% of the shares of Alimentación y Nutrición Familiar S.L. (Alnut) – a leading company specialising in family and infant nutrition – will belong to the fund and the remaining 40% to Foodiverse, the group to which the company currently belongs.
According to the CEO of Foodiverse, Rafael Boix, “this alliance responds to three main objectives: stability, growth and expansion. These are goals that we have been working towards for years and we want to take a step further to give them a major boost. And in DeA Capital Alternative Funds we have found the right partner to do this with”.
Leopoldo Reaño, Managing Director of DeA Capital Alternative Funds, is also pleased with the deal: “We are very excited to be able to contribute towards Alnut’s expansion, continuing on the path laid out by Foodiverse. We strongly believe that the combination of our sectoral approach together with the capacities of a company like Alnut and its management team and a partner with the experience and reputation of Foodiverse, form very solid foundations on which to build a successful project.”
Gianandrea Perco, CEO of DeA Capital Alternative Funds SGR says, “This is Taste of Italy 2’s first investment in Spain. It is a very important step as it confirms our commitment to expand our regional scope to an international level, remaining loyal to our successful investment strategy”.
In the words of Joaquín Félix, Manager of Alnut, “the collaboration between Foodiverse and DeA Capital Alternative Funds will enable the business to continue to evolve with continual investment, strengthening the pillars of food safety, quality and development of the teams, whilst adhering to our commitment to the environment and innovation”.
Foodiverse has been advised by Banco Sabadell and Pérez-Llorca Abogados, and DeA Capital Alternative Funds with the advice of DC Advisory, Herbert Smith Freehills, PwC, Roland Berger, Marsh & Ramboll.
Press contact
Communications dept. Foodiverse
Mar González Busó | Mariola Filgueira
+34 669 45 70 70 | +34 608 307 402
DeA Capital Media Relations
Marco Scopigno
T. +39 02 62499533 | M. +39 348 0173826
Contact in Spain:
DeA Capital Alternative Funds SGR S.p.A.
Leopoldo Reaño Costales
M. +34 600 490 813
- The brand, which was born in 2017, has more than 80 products and is present in Spain, France, Germany and the Netherlands, among others.
- Sun&Vegs is the commercial brand of Foodiverse, an agri-food group of Spanish origin that has 9 processing centers throughout Europe and distributes its products in more than 30 countries.
- The new website offers detailed nutritional information on each product, as well as possible uses in practical recipes suitable for all tastes.
VALÈNCIA, NOVEMBER 3, 2020. Sun&Vegs, expert in the production of fresh food of plant origin, launches today its new website www.sunandvegs.es, where consumers will find information about its wide range of healthy products. In addition, it offers different recipes, also vegan – proof that eating well, in a variable and balanced way, is not only recommended, but also possible even for those who do not have much time.
Sun&Vegs, the commercial brand of Foodiverse, an agri-food group that also produces for private label, has more than 80 products that can be found in countries such as Spain, France, Germany and the Netherlands, among others. The brand aims to help consumers take good care of themselves and maintain a healthy diet, being able to focus on other activities in their free time.
The Sun&Vegs assortment, with formats aligned to new consumer trends, is made up of fresh and fresh-cut produce, as well as other categories for consumption on the go. Thus, for example, consumers can enjoy complete salads or bagged vegetables ready to eat or cook; a wide range of more than 30 fresh vegetables straight from the field; aromatic herbs; and plant-based desserts and yogurts, such as ‘es avena’ (made of oatmeal) and ‘es coco’ (coconut), which are growing driven by global consumption trends.
Through a clear, fresh and dynamic website with all the nutritional information of its products, Sun&Vegs seeks to facilitate interaction with the consumer, who will find recipes for appetizers, lunch or dinner, as well as exquisite vegan recipes. Consumers can even send their own recipes to contribute to the healthy revolution led by Foodiverse.
For Sun&Vegs believes in healthy eating through a diet based on vegetables and plant-based products, where taking care of your health is synonymous with enjoying yourself. It also stands out for its commitment to innovation and quality, as well as to sustainability, an axis in which it has been working for years, for example, by reducing the thickness of plastic and searching for alternatives to it. The brand, which has a wide and varied range of products for healthy eating, continues its growth throughout the European market.
- Patatas Meléndez’s experience in distribution will help to expand Sun&Vegs in the centre of the Peninsula.
- Agromediterránea thus guarantees the freshness, quality and service of its products on a daily basis.
From October on, Agromediterránea and Patatas Meléndez, two of the largest companies in their respective sectors, will establish a commercial relationship whereby Sun&Vegs products will be distributed exclusively in Mercamadrid by Patatas Meléndez.
Agromediterránea, leading company in the production of vegetables and aromatic herbs for fresh consumption, continues its progress in the national market through its Sun&Vegs brand. The company, always focused on offering the best quality, has as its main mission to reach the greatest number of households possible. To this end, it has begun a new commercial relationship with Patatas Meléndez, the leading company from Valladolid in the fresh potato sector, which has three ‘Meléndez Market’ distribution points in Mercamadrid, especially designed as a gateway to the Horeca channel and to small and medium sized businesses.
This synergetic relationship between both companies will allow Patatas Meléndez to exclusively distribute Sun&Vegs’ first range products in Mercamadrid, i.e. whole pieces of fresh produce such as courgettes, corn, radishes and a wide variety of lettuces, – among which the iceberg, romaine and little gem stand out – which will complete the range already offered in their facilities.
Jesús Gómez, Director of Agromediterránea, explains: “The Sun&Vegs product stands out for its high quality, careful presentation and variety of formats. Deliveries will be made daily so that the freshness of the product is always the maximum and the service is guaranteed at all times”.
Together with a highly respected operator in the sector such as Patatas Meléndez, Agromediterránea seeks to generate confidence in its customers. In addition, extending the range of products will make purchasing much easier, mainly for those professionals in the traditional channel, by being able to centralise them in a single supplier and thus gaining efficiency in supply.
For its part, Meléndez, which has a 19.1% market share, is strengthening its position in fresh products through this alliance and increasing its offer with a new assortment for its customers.
Comprehensive product and supply solutions
Agromediterránea has an assortment of more than 30 varieties of lettuces, vegetables and aromatic herbs, and through its own brand Sun&Vegs BIO offers a line of organic products, in order to provide solutions to a growing segment of consumers.
In addition to agricultural products of the highest quality and freshness, Agromediterránea develops global solutions adapted to the needs of each client and market, offering everything from the product format and packaging to specialised distribution and logistics services. From its production centre located in Dolores de Pacheco (Murcia), nearly 500 different references are produced, adapted to different formats and packaging.
In addition, Jesús Gómez adds: “Agromediterránea offers specific formats and products for channels such as Food Service, as well as crops destined for the fresh-cut industry (processing), with varieties such as tender shoots of baby red batavia, baby green batavia, lollo rosso baby, rocket and baby spinach, among others”.
The company, which distributes its products to both national and international supermarket chains, is present with its products in 25 markets throughout Europe.