Foodiverse, leader of the healthy food revolution in Europe, presents its new products at Fruit Attraction 2025

• With nine production plants dotted around Spain, Germany, Switzerland and Italy, the company boasts a range of more than 1,600 products, including 130 new items introduced over the last year
• As a multinational, it works with more than 285 customers in 14 markets, offering both its own brands and private label products and holding the position of market leader in Spain, Portugal and Switzerland
• Foodiverse has control over the entire value chain from seed to fork. This guarantees maximum freshness, food safety and quality

Foodiverse, the European leader in the production of fresh and ready-to-eat and cook food, has branches in Spain, Germany, Switzerland and Italy and will be exhibiting at the latest edition of Fruit Attraction. One of the biggest international trade fairs in the fruit and vegetable sector, it will be taking place from 30 September to 2 October at IFEMA (Madrid).

At stand C-04 in Hall 7, the company will be revealing its latest innovations in fresh-cut salads, as well as its agricultural range and other fresh products that enable consumers to follow a balanced, varied and healthy diet.

With over 50 years of experience in the sector and nine production plants in Europe, Foodiverse has transformed innovation into its hallmark. The company produces more than 1,600 products, including 130 new additions over the last year. This consolidates its position as an inspirational leader in vegetable farming and the production of ready-to-eat salads,vegetables and fruit.

During this latest edition of Fruit Attraction, Foodiverse will be presenting new recipes and formats that respond to current consumer demands: full salads and vegetables with organic certification, vegetable dishes that are ready in minutes, innovative recipes from around the world, juices and creamy dips, and much more.

The most recent innovations include high-protein salads in varieties like pasta with egg and chicken or tuna. Also new to the range are extra-large bagged salad kits, among which we can highlight the Caesar and Mexican salads, designed for sharing as a main family meal or side.

The Foodiverse stand will also feature the latest launches from Ortoverde like their Microchef microwaveable bags for steaming vegetables – new to the Italian market-, new ‘croccanti’ salad recipes, gazpacho and a wide range of dips such as beetroot houmous, Kalamata olive houmous, tzatziki and baba ganoush.

Finally, fair visitors will be able to see the range of 32 fresh vegetable varieties including romaine lettuce, unique courgette varieties, radishes and aromatic herbs straight from the 2,700 hectares of fields managed by the company in Spain and Italy. A further indication of Foodiverse’s commitment to deliver full freshness to consumers.

An integrated value chain from field to fork

From the different companies in the group – Verdifresh, Agromediterránea and Comfresh in Spain, Greenfresh in Germany, Josef Müller Gemüse in Switzerland and Ortoverde in Italy – Foodiverse has control over the entire value chain from the seed to the supermarket shelf. This guarantees maximum freshness, food safety and quality. Currently, the multinational works with more than 285 customers in 14 markets, supplying both its own brands and private label products and holding the position of market leader in Spain, Portugal and Switzerland.

Products are available in a range of formats and packaging, designed to adapt to the needs of every household in every market where the group operates, and always at a competitive price.

Innovation partner

As an innovation partner for its customers, the group encourages the development of healthy, disruptive recipes, designed to respond to current consumer demands. This is complemented by sustainable, environmentally friendly packaging that guarantees the freshness, quality and food safety of each and every product.

With over 70,000 m2 of industrial premises and a turnover exceeding 358 million euros in 2024, Foodiverse has consolidated its leadership in the healthy food sector in Europe, growing both profitably and sustainably and building relationships with customers and suppliers who provide what consumers are truly looking for: freshness, health, flavour and quality.

Visit us at Fruit Attraction:

Hall 7, Stand C-04