Sun&Vegs is filling Fruit Attraction with vibrant colour through its innovative agricultural line


25 August, 2021
  • The company is bringing its healthy revolution to the fair with an array of fresh products straight from the field, full of new items like the star-shaped courgette, yellow courgette, and purple radishes.
  • As part of its commitment to healthy eating and the environment, Sun&Vegs offers a wide catalogue of organic BIO products and multiple, more sustainable packaging solutions.

Valencia, 25 August 2021. Sun&Vegs, a brand that specialises in the production and preparation of fresh and healthy foods, will once again feature in the Fruit Attraction trade fair in 2021, which will be held in Madrid from 5 to 7 October. The brand will showcase several new items from its agricultural and fresh-cut product catalogue, as well as BIO options from both categories. The company’s stand will be full of freshness, colour, and innovation where visitors can see and taste the healthy revolution promoted by the brand.

A colourful agricultural line

Sun&Vegs will display its extensive product catalogue at the Fruit Attraction trade fair to respond to the new trends in a variety of consumer segments. Visitors will be able to discover its colourful catalogue of vegetables, from broccoli to farm- and greenhouse-grown corn to the latest agricultural innovations like purple radishes and different types of courgettes, including the star-shaped courgette, round courgette, and yellow courgette.

The colour green will take centre stage with the extensive range of lettuce varieties arriving straight from the field, such as lettuce hearts, romaine lettuce, little gem lettuce, and endives. The red oak leaf lettuce stands out among all the varieties for its intense colour. The colourful and innovative line complements the array of microgreens, nutrient-rich fresh vegetable sprouts, sold live or pre-cut, with flavours such as mustard, horseradish, broccoli, kale, cilantro, and basil.

Appealing to the five senses, the stand will also offer a space dedicated to herbs featuring varieties such as parsley, cilantro, spearmint, chives, and basil.

BIO line and more sustainable packaging

Sun&Vegs will also unveil its fresh-cut line at the Fruit Attraction trade fair that includes fresh and ready-to-eat bagged vegetables, complete salads, and microwavable fresh meals, offering options in line with the tastes and needs of today’s consumers.

Together with its traditional array of products, Sun&Vegs will bring its organic line to the fair to provide a response to the growing demand for these types of products. The agricultural products line under the BIO Sun&Vegs brand boasts vegetables such as green courgettes, broccoli and broccoli florets, iceberg lettuce, corn, and radishes. The fresh-cut BIO Sun&Vegs line includes bags of baby spinach, lamb’s lettuce, rocket, and Iberian lettuce mix, as well as the complete certified organic Caesar salad. In total, more than 20 products boast the ecological production certificate.

In its commitment to sustainability, Sun&Vegs continually researches packing and packaging, reducing the thickness and seeking more sustainable alternatives which in turn guarantee the food safety and quality of every product. The company will present its latest milestones at the trade fair, including packages for complete salads made with recycled and 100% recyclable material, as well as zero plastic packaging options for agricultural products, promoting cardboard trays and wrapping with kraft paper ribbons as alternatives.

Visit us at Fruit Attraction: Sun&VegsHall 7 Stand D-04

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