Foodiverse will take part in Fruit Attraction 2026 from 6 to 8 October (Hall 7 – Stand 7C02) with a proposal that reflects the evolution the company is currently undergoing. The trade fair will be the first major industry event at which Foodiverse will unveil its new positioning as a European agro-industrial platform specialised in Fresh Convenience, supported by a renewed identity and a broad portfolio of innovation.

The company comes to this year’s edition with the aim of showing how it is turning the trends identified across different European markets into new solutions for retail and foodservice. More complete formats, recipes that reduce preparation time, products adapted to new consumption occasions and a wider variety of ingredients are behind many of the new developments.

This vision is directly linked to its new positioning, built around a model that spans from field to finished product and combines agricultural expertise, industrial scale, proximity to local markets and innovation. Through this approach, the company aims to work alongside its customers to identify emerging needs and turn them into solutions that are viable on an industrial scale.

New ways of understanding convenience

One of the main innovations Foodiverse will bring to Fruit Attraction will be chopped salads, a concept that has already achieved significant success in the United States. Unlike traditional salads, they combine more finely cut lettuce and vegetables with a range of ingredients — such as proteins, croutons or dressings — to create a complete and versatile option. As well as being eaten as a salad, they can be used in wraps, sandwiches or as an accompaniment to other dishes.

Alongside them, shake salads will also feature prominently: salads presented in a jar-style format and designed primarily for immediate consumption. The new recipes include higher-value ingredients and carbohydrate- or protein-based components, extending the possibilities beyond the conventional salad.

Foodiverse will also reinforce its commitment to one of the areas currently showing the greatest momentum: meal kits or cooking kits. These consist of vegetable mixes prepared for direct cooking in the microwave, frying pan or air fryer, and can include sauces, spices, toppings or other components. The range includes recipes such as ramen, combining vegetables with noodles and sauce to make it easier to prepare a complete meal at home.

This evolution responds to a shift the company is observing among consumers, who are looking for fresh convenience products not only to solve meals away from home, but increasingly for at-home consumption too. The category is gaining ground with products that make it possible to eat a balanced diet while reducing preparation steps and time. In this area, Foodiverse is working on ready-to-cook solutions and increasingly complete recipes.

More consumption occasions

The innovation Foodiverse will showcase at Fruit Attraction will also extend to hot meals, with options based on pasta or rice, fresh vegetables and different protein choices, as well as bowls, where the company will present new recipes in both plastic packaging and cardboard formats.

The development of these categories reflects a broader evolution in Fresh Convenience. Consumers continue to look for ease and speed, while also demanding flavour, nutritional balance and products that can fit into a wide variety of situations. Other trends identified by Foodiverse include higher-protein recipes, international flavours and solutions designed for the microwave or air fryer.

Foodiverse’s proposal for Fruit Attraction will also devote significant space to foodservice, a channel that is particularly important for the group in Germany and which broadens the potential applications of the different solutions developed by the company.

Foodiverse’s presence at the trade fair will also provide an opportunity to showcase its agricultural roots, the other key part of its integrated model. Products such as herbs, radishes and sweetcorn will feature prominently in this area, reflecting an activity that enables the company to work from the field to strengthen aspects such as traceability, quality and continuity of supply.

• The group, specialist in the production and preparation of fresh and healthy foods, will be present through its subsidiaries Agromediterránea and Thurländer Salate
• Thurländer Salate, leader in the salad bowl segment in Germany, produces more than 70 different types of ready-to-eat salads and vegetables, both in bag and bowl format
• The group, which manages 2,800 hectares of fields, covers the entire production chain, from seed to fork, which guarantees the maximum quality and freshness of its products

Valencia, 30 March 2022.- Foodiverse, specialist in the production of fresh and healthy food, will be present through its subsidiaries Agromediterránea and Thurländer Salate at the Fruit Logistica trade fair, which is being held from 5 to 7 April in Berlin (Germany).

The group, which employs more than 2,500 people and has nine production plants in Germany, Spain, Switzerland, and Italy, will be presenting its extensive product portfolio, including ready-to-eat salads and vegetables in bag and bowl formats, as well as vegetables and aromatic herbs straight from the field.

Thurländer Salate is the leader in the salad bowl segment in Germany and distributes its range of more than 70 references in Germany, Switzerland, Austria, and Denmark. With a focus on sustainability and innovation, the company has been offering healthy products of the highest quality tailored to customer needs and local tastes for more than 20 years.

Own production, from field to customer

Foodiverse, through its agricultural subsidiary Agromediterránea, also has a wide portfolio of top-quality agricultural products, which come directly from its 14 farmlands in the south-east of Spain. In more than 2,800 hectares, combining open fields and greenhouses, the group grows its own vegetables, and also markets certified organic products. In this way, the company meets the growing international demand for healthy, fresh produce, 52 weeks a year, with sustainable and environmentally friendly packaging solutions.

Foodiverse is coming to Fruit Logistica, after a two-year pause due to the pandemic, with the mission of strengthening and expanding their business relations in the international market, as well as presenting their freshest range, such as the ultrafresh Daily salads or the new salad and pasta bowls.

Thus, Foodiverse offers options tailored to all clients, marketed both under private label and through its own brands, Sun&Vegs and Freshkia, as well as specific formats and products for channels such as food service or processing.

Visit us at Fruit Logistica:

Agromediterránea / Thurländer Salate

Hall 18, Stand A25

About Foodiverse              

Foodiverse is much more than a food company. It is a multinational group, expert in preparing fresh and healthy foods, created to revolutionise the market through a wide range of ground-breaking, balanced, and trendy products, all designed and prepared to be enjoyed any time of the day, and in any place. Its activity in the food sector covers the entire production chain, from the seed itself to the consumer’s table.

Foodiverse has 9 production plants in Europe, one marketer and distributor in Spain, and 17 farmlands in Spain and Italy, where it manages over 2,800 hectares annually. The group employs more than 2,500 workers and, in 2020, its sales revenues totalled 311 million euros. Its product range consists of straight-from-the-field vegetables andfresh and ready-to-eat salads, fruits, as well as fresh convenience meals and snacks, which are distributed to more than 200 clients in 30 countries. The company owns the following trademarks: Freshkia, Freshkia BIO, Sun&Vegs, and BIO Sun&Vegs.

More information: www.foodiverse.com/en